User Savvy/David Wertheimer Portfolio
David Wertheimer and User Savvy have diverse and deep experience producing websites that deliver strong brand messages with a focus on usability. Here are some highlights. Contact us for more information.
MEDIA
Economist.com – Created a durable, brand-forward design for a global publication. The website evokes The Economist while extending its own identity. Result: tripling of page views, 2001-2003, and a design that has endured for more than three years
Billboard.com – Led design efforts and technical integrations as the leading music industry publication became the Internet's leading online music news source in the 1990s. Result: page views grew tenfold over four years
SMALL BUSINESS
Citysites – Turned this boutique realtor's online presence into a site with more personality and a usability-first design (view the old design)
The City's Best – Created online presence for new small business that carries through its brand message and a sense of sophistication
CP Promotions – Redesign effort focused on usability, better delivery of images and message, and a text-oriented Web site that increases search engine responsiveness (view the old design)
INTERNAL CONSULTING
Assignments have covered a wide rangs of corporate projects, including:
- Usability testing on a client site for MarketBridge
- Ecommerce site architecture for Rodale
- Interaction design for a proposed Yahoo! Hotjobs redesign
- Information architecture at Foote, Cone & Belding for a telecommunications company's corporate site
- Usability analysis for an online library system
- Content positioning for a media site redesign before its launch